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"I love all the graphics that accompany the 'how to' sections - they definitely help the 'newbie' get through the newness of the Net. The number of pages to the magazine is just right - any more & people probably wouldn't take the time to look through it. We often encourage our customers to share the information with others that could use it but some of our customers have mentioned they are holding on to past issues and refuse to let them go. The accompanying website link is a great tool too - everything's at your finger tips - including the great tutorials!" C. S., Marketing Manager "Throughout the year we attend several community functions and customers are always anxious to get their hands on the newest quarterly Website Compass Magazine. We pass these out at our monthly Internet User Group Meetings, local fairs and area YMCA. The articles are easy to understand and are very useful to the everyday user. They allow us to provide an extra service and go above and beyond just another Internet provider." G. B., Public Relations & Marketing Coordinator "We have been distributing Website Compass Magazine since the first issue was released and continue to reap the benefits of offering this magazine to our client base. Not only has it reduced the number of calls to our Technical Support Department, feedback from our customers has been very positive. Each issue focuses on different aspects of the Internet and is written in such a way that even our novice users can understand and benefit from. Our clients love the magazine and perceive this as an added value to their service while giving us an economical vehicle in which we can continually educate them." C.M., Administration/Project Manager "The layout of Website Compass Magazine is aesthetically pleasing as it pulls the reader through each article from the front cover to the back! Where many computer magazines are written in computer lingo and new Internet users are lost before they begin, the articles of Website Compass Magazine are helpful and written in a language that is easily understood." B.B., Brightnet Billing/Customer Service "We get a great response from our customers after receiving their Website Compass Magazine. They love the articles and helpful information in every issue. I love it because it gets to my customers with very little effort on my part. Website Compass does all the work and we get all the compliments!" M.E., Marketing & Sales "Our customers enjoy their quarterly Website Compass magazines and find the information useful and timely. After 2 years with Website Compass, only one customer has responded to the unsubscribe option." T.T., Marketing Manager "I have read that if you keep in contact with your customers 4 times a year that the customer is much less likely to switch providers. While it would be very, very easy to e-mail our customers an online magazine and it would cost less than mailing a magazine, I believe the message I want to send to our customers is that we value them enough to pay to mail the information. We also make up our own newsletter that we send at the same time with updates about our services and offerings. We want our customers to be informed and educated because it makes it easier to provide technical support to the customers who understand the Internet. I have heard from our customers that they appreciate that we send out Website Compass Magazine and some have reported that they read it from cover to cover." C. K., Treasurer |
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