Website Compass Magazine™ Was Developed for Two Reasons...

Reason 1: To Reduce Phone Calls to Help Desk Areas
Research shows that a large (and growing) percentage of Internet Service Providers' overhead is attributed to the costs associated with their Help Desk Areas. Information provided within Website Compass™ magazine educates Internet users in a variety of Web-related areas, thus reducing the number of phone calls to participating ISP Help Desks.

Reason 2: To Reduce the Customer Churn Rate
One of the highest costs of doing business as an ISP is in the area of new customer acquisition. Studies show that it can be five to ten times more expensive to obtain a new customer as it is to service a current user. ISPs who distribute Website Compass™ magazines to their customers provide added value to their users ... and thus the extra incentive needed to remain with their current Internet provider.

Benefits to Businesses Distributing
Website Compass™ Magazine to Their Users

It's Cheap!
You simply request the quantity you'd like to give out to your existing and/or new customers on a quarterly basis. Investing less than $1 per customer each quarter for Website Compass™ magazine . . . it's a smart marketing tool for ISPs!

Reduce the Number of Calls to Your Help Desk
The editorial content within each edition of Website Compass™ magazine helps reduce the number of calls to your Help Desk. Lower your Help Desk overhead by distributing Website Compass™ magazine.

Research Results Show Customers Want Website Compass™
Research shows that 9 out of 10 Internet users would choose an ISP who provided Website Compass™ magazine as a part of their Internet package over an ISP who did not provide the magazine.

Reduce Your Churn Rate
Studies indicate that it is five to ten times more expensive to obtain a new customer than it is to retain a current customer. New and existing customers will appreciate you providing them with a helpful resource tool. This added benefit you provide to your users will help you retain your customer base . . . thus increasing profits to your bottom line.

Customizable Covers
Customization options are available to participating ISPs. Brand the magazine with your company's logo on the front cover. You can also inexpensively customize additional covers with your own promotions, etc.

Bulk Mailing Services Available
Website Compass magazines can be bulk mailed directly to your customers saving you time and money It's a turn-key program!

A Printed Magazine and a Customized Online Versions
In addition to the printed magazine, a customized online version, branded specifically for your company, is made available via your home page. This link provides additional answers to frequently asked questions, in-depth explanations on web-related topics, an Interactive Tutorial for new Internet users, and more!

New User Information Source
The more quickly your new customers understand the basics of the Internet, the faster they'll see the benefits of the Internet . . . and you as their ISP. Website Compass™ magazine educates and directs customers to sites that benefit them . . . immediately!

New Magazine Are Provided Quarterly
Every three months you'll receive a supply of Website Compass™ magazines containing fresh editorial as well as the updated online version of Website Compass™.

Each Edition of Website Compass™ Magazine Contains:
• Step-by-step tutorial on e-mail usage
• "Answers to Frequently Asked Questions" section
• Glossary of Internet Terms - Step-by-step tutorial on browser usage
• "Beginner Basics" section for Internet users who are brand new to the Internet (NEW!)
• "Popular Websites of the Season" section
• Testimonials of Internet users -- how they use the Internet and why they love it!
• And more ...

Order Website Compass™ Magazines for Your Customers Today!

For more information on how you can receive copies of Website Compass™ Magazine for distribution to your subscribers, call us at 1-888-384-2859 or e-mail today... shanep@cornerstonenow.com

Call, E-mail or Fax Us for More Information:
1-888-384-2859
info@cornerstonenow.com
FAX: 970-203-9716
Office Hours: 8 am - 5 pm (Mountain Standard Time)

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