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IDEAS FOR JANUARY - JUNE 2012
For your convenience, we've put together this collection of content ideas for the Section B portion of your eNewsletter. Feel free to copy, paste, and modify this pre-written content to meet your particular company's needs.
Since the subject line used when emailing your eNewsletter can help to boost open rates, we've also included a suggested subject line below each Section B idea. Contact your eNewsletter Coordinator for additional recommendations.
In July 2012, we'll provide a new group of Section B ideas with supporting graphics. As always, thanks for your business. We enjoy helping you stay in touch with your customers.
- The Staff of Cornerstone Group
Seasonal Content
IDEA 1 (For January)
Watch For The Winter Issue Of Website Compass
You'll soon receive the Winter 2011 issue of our Website Compass magazine in the mail (if it hasn't already arrived). We send you this free quarterly publication as a value-added bonus for choosing us as your Internet Service Provider.
It contains helpful articles and tutorials to enhance your online activities. Inside the Winter 2012 issue you'll find:
- Feature Article: Pluses and Minuses of Google+
- Internet Connections: How to Avoid the Newest Cyberattacks
- Back to Basics: Pick the Best Way to Share Pics
- Social Media Basics: 6 Facebook Changes You Should Know About
- Beyond the Basics: Smooth Operators (Most Popular Operating Systems)
- Dr. Webbie Answers Frequently Asked Internet Questions
- A to Z Internet Glossary
- Tutorials to Help With Google+ and Facebook
We hope you find Website Compass to be a welcome resource. In addition to the printed magazine, you can also access it online by visiting our website at (WEBSITE LINK) and clicking on (NAME OF MAGAZINE LINK).
Subject Line: Handy Tips and Tutorials – Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 2 (For January)
Website Compass Magazine Is Available Online
Not only will you receive the Winter 2012 issue of Website Compass magazine in the mail, but you can also access the online version and back issues by visiting our website at (WEBSITE LINK) and clicking on (NAME OF MAGAZINE LINK).
Whether you're an Internet "newbie" or an experienced veteran, you're sure to find information you can use about Internet tips, trends, troubleshooting, and terms. Website Compass is an invaluable resource for virtually anything you do online, both at home and in the workplace. Learn about some of today's most popular websites and online activities, see answers to "Frequently Asked Questions" about Internet-related topics, and get step-by-step instructions on dozens of common tasks. Tutorials in the Winter 2012 issue include:
- How to Start Posting on Google+
- How to Create Google+ Circle
- How to Adjust Facebook News Feed Settings
- How to Sort Facebook Friends Using Smart Lists
- How to Manage the Privacy of Facebook Posts
It's a little like having a computer pro on call for you 24/7.
Subject Line: Handy Tips and Tutorials – Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 3 (For February)
Get A Sweetheart Of A Deal On A Bundle
In celebration of Valentine's Day, we're offering a price you'll love on our most popular bundle. You can get local and long distance calling, high speed Internet, and TV services for as little as (PRICE) per month — much less than buying these services separately from different providers. This sweetheart of a deal has value written all over it. Order your bundle today by calling (PHONE NUMBER).
Subject Line: Sweetheart Bundle Deal - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 4 (For March)
Save Some Green On High Speed Internet
You don't need the luck of the Irish to make this your lucky day. Simply sign up for high speed Internet from (COMPANY NAME) during March and you'll get your first month of service free.* Plus you'll enjoy a great low rate month after month. Which makes now the perfect time to get that new Internet plan you've been wanting for a while. We offer Internet download speeds of up to #Mbps with reliable local service. To take advantage of this St. Patrick's Day special on high speed Internet, give us a call at (PHONE NUMBER).
*Some restrictions apply. Contact us for complete details.
Subject Line: Free Month of Internet - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 5 (For May)
Busy Moms Love Our Digital TV Services
This Mother's Day, help Mom make the most of her precious leisure time with digital TV service from (COMPANY NAME). It's a gift that offers her a front row seat to Hollywood's best along with features to help her fit entertainment into her busy schedule. For example, she'll love having a DVR to record episodes of her favorite programs to watch at her convenience — like after the kids are in bed! For more details on our digital TV packages, call (PHONE NUMBER).
Subject Line: Mother's Day Gift Idea - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 6 (For May)
Happy Mother's Day And Thank You!
All of us at (COMPANY NAME) wish a very Happy Mother's Day to the mothers in our community. You play such a vital role in shaping the lives of children and we thank you for your loving dedication and tireless efforts. We hope you get to enjoy special celebrations with your families during the month of May.
Subject Line: Happy Mother's Day - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 7 (For May)
A Memorial Day Tribute And Reminder
Memorial Day is a time of remembrance for those who have died while defending our nation. While these American heroes deserve to be honored every day, they certainly deserve our attention and gratitude on that day.
The management and employees of (COMPANY NAME) encourage you to pay tribute to these fallen soldiers on Memorial Day and reflect on their profound contributions to our nation. It is also a wonderful opportunity to remember all those loved ones you have lost.
In observance of Memorial Day, our offices will be closed on Monday, May 28.
Subject Line: Memorial Day Reminder - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 8 (For June)
Make Dad's Day More Delightful
Looking for Father's Day gift ideas? We bet Dad would love an upgrade of his Internet or TV services to help him enjoy more of what today's communications technologies have to offer. Give us a call at (PHONE NUMBER) and we'll fill you in on the delightful details. If you're a dad, please accept our best wishes for a wonderful Father's Day from all of us at (COMPANY NAME).
Subject Line: Happy Father's Day - Your (COMPANY NAME) (MONTH) eNewsletter
General Content
IDEA 9
This News Video Could Be A Lifesaver
If you think you no longer need a landline phone, this news report from WHO in Des Moines might change your mind. It points out that by calling 911 from a landline phone, you can be more easily and specifically located during an in-home emergency than is often possible from a cellphone. We urge you to take a few minutes to watch this video for its important safety information. For more about the advantages of landlines during emergencies, call us at (PHONE NUMBER).
Subject Line: Landlines Are Lifelines - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 10
Keep A Landline For Peace Of Mind
Some people are choosing to rely solely on cellphone service and no longer maintain a landline phone. Be aware that this decision could have serious consequences in the event of an at-home emergency, power outage, or natural disaster. Cellphones are simply not as reliable and effective in certain emergency situations and can hamper your ability to quickly get the help you need.
For example, when 911 is called from a landline phone in your home, the emergency dispatch center automatically receives your precise location and will be able to dispatch a fast and accurate response. This is particularly critical if you're home alone and unable to speak to 911 due to choking, a stroke, or a heart attack. A landline phone can also be a lifesaver if a young child calls 911 and can't provide the home's address.
In a power outage, you can no longer charge your cellphone so eventually it becomes useless. In addition, many factors can affect the operation of a cellphone tower, especially natural disasters such as hurricanes, tornadoes, and ice storms. Cellphone networks can also become overwhelmed by the sheer number of individuals trying to make calls simultaneously during a disaster.
To maximize your ability to communicate both at home and away, the best solution is to maintain both landline and cellphone services. Together, they add up to peace of mind.
Subject Line: Landlines Give Peace of Mind - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 11
Get One Month Of FREE Internet Service
It pays to refer a friend or relative to (COMPANY NAME) Internet service. Because when you do and this person becomes one of our Internet customers, you'll receive one month of FREE Internet service — a value of up to (PRICE).
Everybody wins with this special bonus for our Internet customers. You'll get a FREE month of service, and your friend or relative will get to start enjoying the speed, value, and reliability of high speed Internet from (COMPANY NAME).*
To find out more, call (PHONE NUMBER). And thanks again for choosing us as your Internet provider. We greatly appreciate your business.
*Some restrictions apply. Call for details.
Subject Line: Free Month of Internet - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 12
Be Prepared For Severe Weather
Severe weather can strike anywhere, anytime. It's imperative that your family is prepared in terms of knowing what to do and having the right supplies and tools on hand to meet your needs.
- Know where to go - Severe weather can happen when parents may not be home, so make sure children know what to do and demonstrate it with them. For example, if a tornado is headed your way, the best place to go is usually the basement away from windows. Get under a table, workbench, or some other sturdy furniture to avoid falling debris. If there is no basement, choose a center hallway, a bathroom, or a closet on the lowest floor.
- Stay informed - In addition to monitoring local weather reports, you can get updated information from the National Weather Service at www.weather.gov and learn about tornado safety at www.tornadoproject.com/safety/safety.htm.
- Keep connected - Severe storms and heavy winds can easily disrupt electrical service. One item to be sure and have on hand is a corded landline phone, since it does not require electricity and could be your backup method of communication during and after a storm.
For more information about the importance of having a corded landline phone in case of emergencies, call us at (PHONE NUMBER).
Subject Line: Prepare for Severe Weather - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 13
When To Turn Off Your Computer
If you're wondering when you should turn off your PC in order to save on energy, here are some general guidelines from energysavers.gov to help you make that decision:
- Turn off the monitor if you aren't going to use a PC for more than 20 minutes.
- Turn off both the CPU and monitor if you're not going to use a PC for more than two hours.
Though there is a small surge in energy when a computer starts up, this small amount of energy is still less than the energy used when a computer is running for long periods of time.
Also make sure your monitors, printers, and other accessories are on a power strip/surge protector. When this equipment will not be used for extended periods (such as overnight), turn off the switch on the power strip/surge protector to prevent them from drawing power even when shut off.
Subject Line: Energy-Saving Computer Tips - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 14
A Smart Combination: Smartphones And Home Wi-Fi
Do you and your family members have smartphones? Is your home set up with a Wi-Fi network? If the answer is yes to both questions, we have a suggestion for you. When using your smartphone at home, you may want to access the Internet via your Wi-Fi network rather than use the national wireless network of your smartphone provider.
This strategy has a couple of advantages. A home Wi-Fi network typically offers a faster Internet connection than many national wireless networks. It can also save you money, especially if you don't have an unlimited data plan, by eliminating the need to use your smartphone's data plan while at home. Check with your wireless phone provider to verify the details.
Is your home not yet a hot spot? (COMPANY NAME) can help you enjoy the convenience of a home Wi-Fi network by providing a wireless modem for use with our high speed Internet service. For more information, visit (WEBSITE ADDRESS) or call (PHONE NUMBER).
Subject Line: Smart Idea For Home Wi-Fi - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 15
Mailbox Not This Secure? You Need e-Billing!
Paperless e-Billing from (COMPANY NAME) does more than save you time paying bills and save you money on stamps and checks. It also provides you with more security. After all, e-Billing statements are sent to you electronically, so they can't be stolen from your mailbox, delivered to the wrong house, or taken from your trash.
It's quick and easy to get started with paperless billing. Simply visit (WEBSITE ADDRESS) today.
Subject Line: Enhance Security With e-Billing - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 16
Help Keep Your Family Safe Online
Computer viruses and spyware are more than just annoying. They can leave you vulnerable to computer damage or financial loss. If you don't have the time or technical expertise to stay on top of security issues, let SecureIT Plus from (COMPANY NAME) do it for you. SecureIT Plus provides guaranteed, fully automated computer protection for just (COST) per month.
This affordable service is available for use on any computer that has an Internet connection. With SecureIT Plus, everything is handled for you:
- Fully automated protection and removal of viruses, spyware, and adware
- Automated hard drive maintenance and optimization
- Automated installation of tested Microsoft patches
- Firewall protection for your PC
- Monthly email reporting
- Free professional installation
- Free technical support
For details on SecureIT Plus, visit us online at (WEBSITE ADDRESS) or give us a call at (PHONE NUMBER).
Subject Line: Easy Way to Keep Computers Secure - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 17
Don't Risk Losing Your Computer Files
Think about how much valuable information you store on your computer: family photos, music you've collected over the years, vacation videos, email from friends, financial data, and maybe even some work-related documents.
While computers are usually good at storing all that information, crashes can and do happen. Just imagine losing all those critical files. But with SecurityCoverage Online Backup from (COMPANY), you can easily recover lost information in the event of a computer crash. As with a good insurance policy, you're protected in case of disaster.
SecurityCoverage Online Backup offers three storage options to fit your needs:
- 5GB for a limited number of files or small files
- 50GB for larger files like photos and music
- 250GB for families or small businesses with lots of data
For details on SecurityCoverage Online Backup, visit us online at (WEBSITE ADDRESS) or give us a call at (PHONE NUMBER).
Subject Line: Don't Risk Losing Computer Files - Your (COMPANY NAME) (MONTH) eNewsletter
IDEA 18
Sleep Better With A Home Security System
According to the FBI, a burglary occurs somewhere in the U.S. every 15 seconds. What would happen if someone tried to break into your home while you were there? How about while you were on vacation? Take control and guard against criminal intrusion with a Basic System from (COMPANY NAME).
For as little as (PRICE) per month, your home will be protected by 24/7 monitoring from a UL-certified monitoring station. Contact us for more information or to schedule a free in-home consultation.
Subject Line: Home Security Gives Priceless Protection - Your (COMPANY NAME) (MONTH) eNewsletter
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