BENEFITS OF E-NEWSLETTERS
1) Reduce Your Churn Rate
Studies indicate that it is five to ten times more expensive to obtain a new customer
as it is to retain a current customer. Cornerstone Group's E-mail Newsletter Program
allows you to build user loyalty by communicating with your customer base via e-mail
on a monthly basis.
2)
Reduce Your Help Desk Overhead
Educating your customers with answers to frequently asked questions and how-to
tutorials via Cornerstone Group's Monthly E-mail Newsletter Program reduces the number
to phone calls to your Help Desk Area.
Customize E-mail Newsletters Specifically For Your ISP
Cornerstone Group provides the "guts" of the newsletter -- you provide the information
specific to your ISP (ie. new product/service offerings, new customer acquisition
promotions, etc).
Send E-mail Newsletters in Either Text or HTML Formats
Cornerstone Group's E-mail Newsletter Program provides the option of sending your e-mail
newsletter as either text only or via HTML. Your company's logo and positioning statement
will be included at the beginning of each e-mail newsletter.
Cornerstone Group Offers Bulk
Mailing Services To Participating ISPs
Cornerstone Group can even e-mail the newsletters directly to your customers for you on
a monthly basis. It can be a turnkey program for participating ISPs saving you both time
and expense.
Sell Additional Products and Services To Your Customers
Monthly e-mail newsletters provide you the opportunity to market additional products and
services to your customer base. The purchases result in a higher profit per customer margin.
You provide the specific promotion information to Cornerstone Group and they do the rest.
Call, E-mail or Fax Us for More Information:
1-888-384-2859
info@cornerstonenow.com
FAX: 970-232-9027
Office Hours: 8 am - 5 pm (Mountain Standard Time)
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