About Cornerstone Group

Research for the development of Cornerstone Group began in the fall of 1998. Over 300 ISP’s from across the U.S. and Canada were interviewed with the goal of finding a commonality in their “pain”. In other words, to pinpoint the common areas of the ISP business where Internet access providers were needing assistance.

Initial findings included:
1) The “computer geeks” of the world were already online. The vast majority of new Internet subscribers were quite illiterate when it came to computers and the Internet. ISPs were having to allocate greater amounts of resources to educate their customer base not only about the Internet, but about computers in general.

2) ISPs were looking for ways to inexpensively communicate and educate their new and current users.

3) Churn rates for ISPs were on the rise. Pricing was becoming more competitive. ISPs were looking for ways to compete as “service companies” rather than “product companies” so they could compete for business based on providing added-value ... not solely on price.

4) Most ISPs believed they “differentiated” themselves from their competition because of the customer service they provided, however in most cases, the services they provided was almost identical to that of their competition.

Based on these research results, Cornerstone Group was formed in July 1999.

Cornerstone Group passionately seeks to:

1) Uncover the needs of ISPs when it comes to communicating and providing added-value to their customers.

2) Discover what Internet users say they want from their ISP when it comes to communication and educational tools.

3) Provide cost-effective solutions for the communication needs of ISPs.

For additional information:

Cornerstone Publishing Group, Inc. / dba Cornerstone Group
2725 Rocky Mountain Ave - Ste 360
Loveland, CO 80538
970-203-9713 (p)
888-384-2859 (p)
970-203-9716 (f)
info@CornerstoneNow.com

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